Don’t stare at bricks

Here’s one. Australia’s second favourite weekend pastime after sport is the property market. It’s an insight that led to Real Estate Australia’s ‘Other Saturday Game’ campaign for their AFL sponsorship. 

With that in mind, allow me to use a property analogy to spark a thought... 

Picture that dream home down the road you wished you owned. Yes it uses your favourite materials, has a unique design and the perfect aspect, but what you’re actually in awe of is a finished product that stands proudly and prominently in the street rather than the process undertaken to create it. The same can be said for the many sponsorship campaigns we see.  

The reason is this... Knowing what to do with the pile of bricks that led to the house requires deep knowledge of architecture, design sensibility and construction and fit-out knowhow not to mention the all important project plan and budget.

Well, imagine the assets you receive as part of your sponsorship contract are those very bricks. For many brands out there, there is quick and easy access to the expertise to build your dream campaign on your behalf. But what about those of you that don’t have that access?

Architects, designers and builders don’t come cheaply, but what if I told you that you could write the plans, mix the cement and lay the bricks yourself? 

I’ll leave the naff analogy there, but what I’m saying is this: regardless of your business, its challenge, the strategy or budget, ‘making’ something with your assets is vital to the success of your sponsorship and we’re here to help.

We started Super-Sub to enable more brands access to the expert knowledge needed to make a success of sponsorship in a way that gets you to stronger outcomes faster therefore saving budget for leverage. How? By subbing us in, you’re bringing on an expert to power your existing teams with the knowledge and skills needed to create a meaningful impact through your sponsorship and change the game for your business. 

If you’re staring at a stack of bricks and not a powerful solution, let us help you. It’s easier than you think.