Creating a SPLASH with the ASL
Super-Sub were engaged by the Swim City Group to provide creative input towards a newly formed elite swimming concept; ASL (Australian Swim League). Our task was to review the initial structure of the concept and provide guidance and recommendations to strengthen the final product. We conducted a working session to define a number of concepts that went to consumer research and ensured strong commercial angles were seamlessly woven in.
Outcome:
By integrating commercial thinking into the concept generation, ASL are able to not only produce a compelling broadcast product, but one which opens up multiple sources of revenue and sponsor engagement opportunities.
“We had a strong concept for ASL but wanted to draw on some external experience to critique and refine it. We brought Andrew in for a few days to work with the project group. His energy, perspective and creativity helped to take the concept to the next level. The ability to ‘Sub-in’ such resources is invaluable and efficient”
— Wayne Jarred. Chief Operating Office. ASL