HomeWorld & Sydney Thunder

Super-Sub was engaged by the partnerships team at Cricket NSW on behalf of Thunder sponsor, HomeWorld. My task was to run a workshop designed to arrive at a commercial and creative strategy for the partnership to support the plans moving forward. Under ‘lockdown’ conditions, the group came together, shared insights, goals, measures and barriers. Through a coordinated format, we developed a consistent strategic approach that would become the bedrock of the brands upcoming activity for W/BBL season ‘21/’22.

"Andrew (Super-Sub) ran a workshop to help us identify and determine our sponsorship KPI’s and plans for the upcoming Sydney Thunder WBBL and BBL seasons. His knowledge and strategic agility helped us unlock some fresh thinking for our 7th year as major sponsors. His guidance and energy made a virtual workshop feel fun and engaging (which isn’t easy to do in a world full of zoom meetings). We ended up with a clear plan and pathway, and look forward to the season ahead".

— Trudi Busch. Director of Marketing, Sponsorship and Community. HomeWorld.